Retail, or retail trade, refers to the activity of reselling goods intended for consumers. Over the years, industry players have had to reinvent themselves to match changing customer needs and market developments. The shopping experience, the strengthening proximity, the voice commerce, the transparency and ethics, and even the artificial intelligence are all decisive criterias for future buyers. Very competitive, the sector must also face the pure-players of e-commerce and the convenience of digital, resulting in cross-channel or phygital strategies, bridges between the two worlds of consumption. Food hypermarkets, furniture, DIY or sporting goods, cosmetics and perfumes, retail offers all the goods that we use on a daily basis. The possibilities for tombstone projects are just more diverse!